About
Most specialists own one stage of a project. I have spent 13 years doing the whole thing: the first client conversation, the design, the build, the handoff, and for my own companies, the operations after launch. I started as a graphic designer in Hawaii. The design eye never left; it is how I see a process before I touch it. What changed is what I build with.
I live in Meridian, Idaho, with my wife and three kids. I run a Hawaii tour company remotely from here. My team is on the ground in Kailua and runs the days; I built the systems they run on, and from Idaho I handle the founder-level work: contracts, policies, and the systems themselves. And I build AI that operates real businesses: mine first, then my clients'.
Graduated with a 3.87 and went straight to work. In school I was art director of the campus magazine (a weekly deadline, a team of designers) and ran web for four Hawaii radio stations. A year after graduating, the university hired me back to teach Art 433, Web for Designers.
Contract design and front-end work for Hawaii businesses (UHA Health Insurance kept me on for years) and, through Andersen Digital, Illumio: five years, two redesign/rebrands, and most of the front-end of an enterprise security company's website, including a resource center built to organize thousands of assets. Karen Andersen hired me in 2014. We still work together.
A detour inside the booking platform my tour company still runs on: designing website templates for tour operators and A/B testing what actually converts. I have sat on both sides of that platform since.
My own consultancy. Lead front-end developer on appzen.com for two years (almost every page, including the ROI calculator), and rehired in 2022. A 200-plus-page rebrand of Avi Networks into the VMware brand. Full branding for Neve Health. Most recently AppOmni, front-end work through a signed 2024 statement of work.
A kayak and e-bike tour company I co-founded the year I graduated. I did the branding, the writing, the marketing, and then I built the systems the company runs on, so the days run from Kailua without me: bookings, campaigns, and back office on automation, with a team on the ground. My calls are the founder ones: contracts, and the weather policy set from the start: when conditions are bad, we cancel and refund. That is the business.
Secure IT asset disposal for Treasure Valley businesses: scheduled pickup, documented chain of custody, data destruction, responsible recycling. I visit small businesses first. They are the ones a truck and a straight answer actually help. This is the business that pays my mortgage, and it keeps my hands in real hardware.
When AI agents became production-viable I went all-in, on my own infrastructure, with my own businesses as the first clients. BeyondSaaS is the client practice (first engagement: Eden Group, a paid review that grew into a workshop). Prismatic Engine is the open-source auditable validation hypervisor, orchestration on the surface and validation at the core, running on any major OS or environment, and I grade it in public: 213 runs baselined, 46% completion, then the fixes; crash-class failures went from 44 to zero. agent-checkpoint, my checkpoint plugin for agent runs, is published open source. The Human Design Engine is a commercial API product. Same arc as always: figure out the need, build the thing, stay for the results.
The consulting track record the current practice stands on:
2014–2019. Two redesign/rebrands; built most of the front-end; resource center for thousands of assets.
2020–2022. Lead front-end developer, appzen.com; ROI calculator; rehired Nov 2022.
2017–2022. 200+ page rebrand to the VMware brand.
2015–2020. Retained web work, HHAWA.com, API integration.
2024–2025. Front-end features and UX, signed SOW.
2014–present. The channel for much of the above; still collaborating.
2022. Branding end to end: logo, site, whitepapers.
Full site redesign, online booking integration.
Digital marketing campaigns, 2018.
Conversion Engineer, 2015 (staff role, listed here because clients ask).
Bachelor of Arts, Graphic Design — Brigham Young University–Hawaii, 2013. Summa Cum Laude, 3.87 GPA, Phi Kappa Phi. Art director, Ke Alaka'i campus magazine. Returned as instructor for Art 433, Web for Designers (2014–15).
Questions about the work, an engagement, or a role. Email reaches me directly.